Back to the Basics: Marketing with a Strategy
October 14,2014 The Content Marketing Institute and MarketingProfs released their annual research on the state of content marketing. B2B Content Marketing 2015 Benchmarks, Budgets, and Trends – North...
View ArticleCreating Purpose-Driven Marketing Departments
December 9, 2014 In the late 1990s, Philip Kotler wrote a book called Kotler on Marketing. In it, he said that “marketing will be re-engineered from A to Z. Marketing.. read more
View Article6 Elements of Remarkable B2B Storytelling
May 12, 2015 Whether he knew it or not, my grandfather was a master storyteller. He was born on a small farm outside idyllic Faaborg, Denmark and immigrated to America.. read more
View ArticleThe Theory of Relativity and Brand Storytelling
January 26, 2016 In 1905, a rather unknown German physicist named Albert Einstein published three papers about the theory of relativity. Eleven years later, Einstein came up with the general.. read more
View ArticleWhy Subscribers are Key to Growing Your Brand’s Audience
May 31, 2016 I’ve had the amazing pleasure of working with many brands to transform their marketing departments and build their content marketing programs. It doesn’t matter how big or.. read more
View ArticleBrand Your Company: How to Tell Your Organization’s Story
June 30, 2016 Once upon a time, storytelling was something business professionals did when they got home from work if they had children to lull to sleep. Today, however, it.. read more
View ArticleWhat’s Brand Storytelling and Why Do You Need It?
August 11, 2016 by Carla Johnson Frustration. I’m hearing more of it and not just from marketers – but from executives as well. Conversations that used to be within the.. read more
View ArticleWhat do B2B Customers Want in 2018?
January 23, 2018 By Carla Johnson Getting their message and content in front of their target audience is the biggest challenge B2B executives say they face in 2018, according to Bridge the Gap: The...
View ArticleFive Demand Generation Myths That Need To Be Dispelled
February 20, 2018 by Carlos Hidalgo Demand generation is a key part of the customer experience. Ensuring that buyers have a good buying experience is a necessary stage in the content experience...
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